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3. Reputationsmanagement

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Author
Sebastian Petrov
Published in
Quick Guide Online-Reputation für KMU
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Aus den vorangegangenen Ausführungen haben Sie mitgenommen, welchen entscheidenden Erfolgs-, und Wettbewerbsfaktor das Employer Branding für Ihr Unternehmen hat. Außerdem ist klar geworden, wie wichtig es ist, die Kontrolle über Ihre Reputation zu behalten, denn aktiv steuern ist besser als im Krisenfall nur noch reagieren zu können. Um negativen Meinungen vorzubeugen, eine positive Reputation zu schaffen und Ihr Firmenimage immer im Blick zu behalten, ist das Reputationsmanagement von entscheidender Bedeutung.

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previous chapter Analyse des Ist-Zustandes
next chapter Krisenmanagement: Was, wenn die Reputation ganz unten ist?
Title
Reputationsmanagement
Author
Sebastian Petrov
Copyright Year
2022
Book
Quick Guide Online-Reputation für KMU

Print ISBN: 978-3-658-37414-3

Electronic ISBN: 978-3-658-37415-0

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-37415-0_3
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