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9. Research in Environmental Communication

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Diane Martinez
Drew Virtue
Published in
Strategies for Effective Environmental Communication
Publisher
Springer Nature Switzerland

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Abstract

This chapter emphasizes the crucial role of research in environmental communication, explaining how it adds depth and credibility to writing. It discusses the importance of using credible sources, including academic journals, interviews, and government reports, to build trust with audiences. The text explores different types of research, such as primary research through observations, surveys, interviews, and focus groups, and secondary research from print and electronic sources. It provides practical guidelines on conducting and incorporating research ethically, including the use of triangulation to verify information. The chapter also addresses the challenges and affordances of various research methods and offers advice on managing interviews and focus groups. Additionally, it discusses the use of common knowledge and the ethical considerations of incorporating research, such as copyright laws and representing groups of people accurately. The text concludes with a checklist for research and writing activities to help professionals apply these principles in their work.
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previous chapter Writing About People
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Title
Research in Environmental Communication
Authors
Diane Martinez
Drew Virtue
Copyright Year
2025
Book
Strategies for Effective Environmental Communication

Print ISBN: 978-3-032-04791-5

Electronic ISBN: 978-3-032-04792-2

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-032-04792-2_9
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