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2015 | OriginalPaper | Chapter

Research on Factors Affecting Mobile E-Commerce Consumer Trust

Author : Yuan Liang

Published in: LISS 2013

Publisher: Springer Berlin Heidelberg

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Abstract

Based on the study of previous literature of e-commerce trust and Mobile business confidence, this Paper summarizes the factors influencing consumer trust in mobile e-commerce as three aspects: Consumers’ individual factors, Mobile commerce vendors’ factors and the factors of security, and established the theoretical model of these influencing variables and consumer trust innovatively. Finally, the paper presents suggestions on increasing consumer trust on mobile e-commerce and promoting China’s mobile e-commerce.

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Literature
Corritore CL, Kracher B (2003) Wiedenbeck5 on-line trust: concepts evolving themes, a model. Int J Hum Comput Stud 58(6):737–758CrossRef
Gefen D, Karahanna E, Straub DW (2003) Trust and TAM in online shopping: an integrated model. MIS Q 27(1):51–90
Keng Siau, Zixing Shen (2003) Building customer trust in mobile commerce. Commun ACM 46(4):91–94CrossRef
Keng Siau, Hong Sheng, Fiona Nah (2003) Development of a framework for trust in mobile commerce. In: Proceedings of the second annual workshop on HCI research in MIS, Seattle, WA, vol 1, pp 85–89
Lee MKO, Turban E (2001) A trust model for consumer internet shopping. Int J Electron Commer 6(1):75–91
Lu Yaobin, Zhou Tao (2004) Consumer network trust empirical analysis. Syst Eng Theory Methods 13:15–21
Metadata
Title
Research on Factors Affecting Mobile E-Commerce Consumer Trust
Author
Yuan Liang
Copyright Year
2015
Publisher
Springer Berlin Heidelberg
Book
LISS 2013

Electronic ISBN: 978-3-642-40660-7

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-642-40660-7_153