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2021 | OriginalPaper | Chapter

Research on Industrial Chain Development of Web Celebrity Economy in China

Author : Siying Liu

Published in: Proceedings of the 4th International Conference on Economic Management and Green Development

Publisher: Springer Singapore

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Abstract

With the Internet wave rushing to the public, since the advent of the self-media era, the rapid development of the Internet celebrity economy industry has gradually become a trend of the times, and it is an important opportunity for China to achieve high-quality development and economic modernization. Based on the analysis perspective of the industrial chain, this article will demonstrate the concepts and functions of the upstream, midstream and downstream of the Internet celebrity economic industry chain, and hope to provide relevant policy recommendations for the development of this emerging industries.

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Metadata
Title
Research on Industrial Chain Development of Web Celebrity Economy in China
Author
Siying Liu
Copyright Year
2021
Publisher
Springer Singapore
Book
Proceedings of the 4th International Conference on Economic Management and Green Development

Print ISBN: 978-981-16-5358-2

Electronic ISBN: 978-981-16-5359-9

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-981-16-5359-9_41