Research on the Establishment and Application of Demand Value Analysis Model for Automobile Products

An innovative method of value analysis of automobile product demand is proposed which includes two sub models: creative demand value and commercial value analysis. The creative demand analysis model can be employed to analyze the various demands in the early stage that the customers have no experiences. After the prototype samples or advanced technologies are developed according to screening high value demand, the customer can be organized to experience this, and then commercial value analysis model is used to make commercial investment decisions. This method improves the limitation of Kano model analysis, which can be used and popularized as a demand decision analysis tool in the product development of enterprises. The demand analysis method is carried out with practical cases, which can improve the decision efficiency and quality in the early stage of automobile product development, shorten the development cycle and reduce the development cost.