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Published in:
2021 | OriginalPaper | Chapter
Research on the Operation of the Takeaway Platform During COVID-19 Based on the Theory of Two-Sided Market
Taking Meituan Takeaway as an Example
Author : Linfeng Li
Published in: Proceedings of the 4th International Conference on Economic Management and Green Development
Publisher: Springer Singapore
Abstract
Under the influence of the COVID-19, Meituan Takeaway, the leading Chinese takeaway O2O (Online to Offline) platform, has been greatly affected. At the same time that consumers’ demand and delivery staff are decreasing, the supply of merchants (refer to restaurants) has greatly increased due to all online operations, resulting in a mismatch between supply and demand. This article analyzed the impact of the COVID-19 on three perspectives of Meituan Takeaway, including consumers, platform operations, and merchants, in conjunction with two-sided market theory, and made strategic advice from the strategic level and operational level based on Meituan Takeaway’s existing coping strategies.