Research on the Satisfaction Degree of Rookie Station Based on Centrality Analysis—Taking Shenzhen University as an Example

In recent years, more and more colleges and universities join the rookie station, however, the users’ satisfaction with the service is not very high. This paper takes rookie station user satisfaction degree as the cut-in point, using the centrality analysis method of social network analysis, taking the actual investigation and the network questionnaire as the data obtaining way, exploring the network relationship between the users and the satisfaction factors of the rookie station, and then provides the improvement plans for the service quality of the rookie station. And taking the rookie station of Shenzhen University as an example, through 100 effective questionnaires, using UCINET software, the centrality of the factors are analyzed. The results show that campus users pay more attention to the tally speed and spatial layout, but they pay less attention to the shipping charge standard and pick-up mode.