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2021 | OriginalPaper | Chapter

Retail Customer Acceptance Toward QR Code Payment System in Malaysia

Authors : Norfazlirda Hairani, Farah Hanan, Mohd Faizal Omar, Khalizul Khalid, Mahathir Muhamad

Published in: The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries

Publisher: Springer International Publishing

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Abstract

The purpose of this study is to analyze the significant factors that affect the acceptance of retail customers toward Quick Response (QR) code payment system in Malaysia. Cross sectional study was conducted by using convenient sampling which data collected through online survey. The result showed there was significant positive fair correlation between ease of use and acceptance of QR code payment (p value < 0.001, r = 0.796), significant positive fair correlation between social influence and acceptance of QR code payment (p value < 0.001, r = 0.686) and significant positive fair correlation between security and acceptance of QR code payment (p value < 0.001, r = 0.753). The findings provide useful insight into how the retailers should implement QR code payment system efficiently as it will enhance their customer service as most of the retail customers’ opted QR code payment system due to its convenience in terms of ease of use.

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Metadata
Title
Retail Customer Acceptance Toward QR Code Payment System in Malaysia
Authors
Norfazlirda Hairani
Farah Hanan
Mohd Faizal Omar
Khalizul Khalid
Mahathir Muhamad
Copyright Year
2021
Book
The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries

Print ISBN: 978-3-030-69220-9

Electronic ISBN: 978-3-030-69221-6

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-030-69221-6_38

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