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2023 | OriginalPaper | Chapter

Revenue Optimization of High Speed Railway Based on Passenger Behavior Analysis

Author : Jiao Tang

Published in: Frontier Computing

Publisher: Springer Nature Singapore

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Abstract

With the continuous construction and operation of high-speed railway passenger dedicated line, more and more passengers choose high-speed railway. Facing the competition of aviation and highway, how to improve the service capacity and railway revenue under the existing transportation capacity is an important issue for the operation managers. Therefore, combined with the current situation of China’s high-speed railway, this paper analyzes the feasibility and limitations of revenue management theory in high-speed railway, and puts forward a revenue optimization framework based on passenger behavior analysis. Focusing on passenger behavior analysis and revenue optimization, this paper studies the behavior characteristics and market segmentation of high-speed railway passengers from the perspective of passenger behavior analysis, so as to provide scientific and reasonable decision-making reference for railway passenger transport department.

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Metadata
Title
Revenue Optimization of High Speed Railway Based on Passenger Behavior Analysis
Author
Jiao Tang
Copyright Year
2023
Publisher
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-99-1428-9_174