Reverse Logistics for Improved Circularity in Mass Customization Supply Chains

Manufacturing companies that seek to improve circularity performance across the supply chain, face many challenges in the transition of traditional linear approaches into more circular supply chain models. Reverse logistics is a key area for reuse, recycling and refurbishment of products and materials, where collection and material handling are often critical barriers. This research identifies strategic aspects of reverse logistics in circular supply chains, with focus on mass customization. A literature review on reverse logistics and reverse supply chain management is carried out and used as a basis for a case study of a mass customization furniture manufacturer. Key aspects of a reverse logistics strategy in mass customization settings are discussed, considering supply chain, product and customer-related factors. The large variety of products often complicates collection, material handling and recovery processes after end-of-life. This study presents further insights to strategic reverse logistics aspects for improved circularity performance of mass customization manufacturers, for instance how modular product architectures across the product portfolio may be beneficial for increasing circularity.