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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 1/1998

01-12-1998

Reviews of books

Authors: Ann Marie Barry, Audhesh K. Paswan, Richard Parker, Craig A. Conrad, Art Weinstein

Published in: Journal of the Academy of Marketing Science | Issue 1/1998

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Metadata
Title
Reviews of books
Authors
Ann Marie Barry
Audhesh K. Paswan
Richard Parker
Craig A. Conrad
Art Weinstein
Publication date
01-12-1998
Publisher
Springer-Verlag
Published in
Journal of the Academy of Marketing Science / Issue 1/1998
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1177/0092070398261008

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Book, video, and software review policy statement