2.1 Family businesses from a stewardship perspective
FBs represent one of the oldest types of organizations and form the backbone of economies worldwide (Botero et al.,
2015; Jocic et al.,
2023). The high prevalence of FBs is particularly evident in Europe—depending on the definition and country chosen, between 55 and 90 percent of all firms are FBs (KPMG International Cooperative,
2018). Although the company size of European FBs ranges from one person to large international companies (European Commission,
2009), the majority can be categorized as small and medium-sized enterprises (SMEs) (IFB Research Foundation,
2019). In Austria, the FB share ranges from 50 to 87 percent of all companies, employing between 63 and 67 percent of all employees (Gavac et al.,
2020), which emphasizes the predominance of this company type in the Austrian corporate landscape. Given the challenge of defining FBs (Handler,
1989; Steiger et al.,
2015), our study refers to the broad definition given by Chua et al. (
1999, p. 25), who define a FB as “
a business governed and/or managed with the intention to shape and pursue the vision of the business held by a dominant coalition controlled by members of the same family or a small number of families in a manner that is potentially sustainable across generations of the family or families.”
To explain the characteristics of FBs, we draw on stewardship theory (Davis et al.,
1997), which reflects the unique culture of FBs (Eddleston,
2008; Zahra et al.,
2008). According to stewardship theory, the actions of the so-called stewards (e.g., family owners) primarily focus on non-financial or intrinsic motives (Zahra,
2003), which determine stakeholder relationships (van Puyvelde et al.,
2012). Furthermore, stewards act in the collective interest of the firm (Davis et al.,
2010). Stewardship theory includes three forms of expression: stewardship over continuity, stewardship over employees, and stewardship over customers (Miller et al.,
2008). Stewardship over continuity implies that continuity has a high priority for the owners of the FB and that non-financial goals, such as image and reputation, are attributed a high significance (Le Breton-Miller & Miller,
2009). Continuity is expressed in the longevity of the FB or transgenerational survivability as the overriding goal (Le Breton-Miller & Miller,
2006, Miller et al.,
2008; Zellweger et al.,
2013). Consequently, owners have strong socio-emotional ties to the FB (Gómez-Mejía et al.,
2007), which should be preserved for future generations (Zahra,
2003). The identification of family members with the FB, the sense of kinship ties, and personal and social fulfillment contribute to a careful responsibility for the welfare and continuity of the FB (Arregle et al.,
2007; Miller et al.,
2008). A culture of family commitment to FBs also helps to establish a solid organizational identity (Zahra et al.,
2008). Stewardship over employees refers to responsibility towards employees and includes, for example, their further development and motivation. Creating a flexible working environment (e.g., home office options) and an inclusive culture also contribute to employee satisfaction (Eddleston et al.,
2012; Miller et al.,
2008). As a result, employees have close, trustful, and familiar relationships with the owners, which are intended to ensure the long-term continuity of the FB (Le Breton-Miller & Miller,
2006; Miller & Le Breton-Miller,
2005). Stewardship over customers is based on close, lasting ties with customers and other stakeholders (e.g., suppliers or banks) (Arregle et al.,
2007; Sirmon & Hitt,
2003). Personal relationships between family members, employees, and other stakeholders optimize mutual understanding and increase loyalty (Miller et al.,
2008). This interpersonal behavior contributes to the long-term survival of FBs (Miller & Le Breton-Miller,
2005).
When operating in an environment that is uncertain and characterized by risks, employees who act as stewards are more likely to be open to innovation, take calculated risks, and explore new strategic options without concerns for the potential negative consequences on their employment or professional standing within the company (Zahra et al.,
2008). Hence, in such situations, of which the COVID-19 crisis is a pertinent example, the stewardship culture of FBs reflected in commitment, trust, and loyalty may have a positive impact on strategic flexibility, i.e., the ability to actively seek out novel opportunities and effectively respond to potential threats within the competitive environment. Since a culture of trust spurs resilience (Cheese,
2016), and FBs are characterized by such a culture (Miller & Le Breton-Miller,
2005), they should exhibit high levels of resilience (Amann & Jaussaud,
2012; Amore et al.,
2022; Czakon et al.,
2023; Salvato et al.,
2020).
2.2 Risk management and crises
RM encompasses the identification and implementation of procedures and methods to handle unforeseen favorable or unfavorable events inherent to an organization’s activities, intending to attain specific objectives and protect its assets (Ferreira de Araújo Lima et al.,
2020; Hollman & Mohammad-Zadeh,
1984; Verbano & Venturini,
2013). Its primary focus is achieving the company’s goals and ensuring its existence and continuity (Verbano & Venturini,
2013). Therefore, RM is a decisive factor for the company’s survivability (Falkner & Hiebl,
2015; Ferreira de Araújo Lima et al.,
2020). This aspect seems particularly important for FBs, as the corporate family attaches high importance to transgenerational survival and, thus, stewardship over continuity (Miller et al.,
2008; Zellweger et al.,
2013). In general, RM refers to the process that includes the identification of relevant risks as a first step and is followed by the analysis and assessment of the identified risks. The third step involves RM using risk strategies, based on which the risks are monitored in the last step (Gao et al.,
2013; Marcelino-Sádaba et al.,
2014).
Scholars and institutions distinguish between formal and informal (RM) methods, which differ in structure and documentation (e.g., COSO,
2017; Daft & Macintosh,
1984; Gao et al.,
2013). Formal controls, such as formal RM instruments (Soin & Collier,
2013), are characterized primarily by a systematic and explicit approach comprising rules, procedures, and structures. These are designed to help managers ensure that their organizational strategies and plans are implemented effectively and thus involve monitoring, measuring, and counter-measures in case of deviations (Daft & Macintosh,
1984; Langfield-Smith,
1997). Formal RM often follows a clear plan of procedure. The steps that are carried out are clear, distinct, built on each other, and subsequently documented in written form (e.g., in a handbook). In general, management accounting instruments are often assigned to formal RM (Gao et al.,
2013). Informal RM is not a systematic but rather an intuitive approach to managing risks. Instead of documented procedures and plans, informal RM relies on the experience and judgment of individuals to identify and address risks (Gao et al.,
2013; Mitter et al.,
2022a). Culture shapes RM and is crucial in achieving successful RM (COSO,
2017). Ethical values, beliefs, and traditions guide behavior (Norris & O’Dwyer,
2004), entail fostering a risk awareness culture (Braumann,
2018), and reflect informal RM (Braumann et al.,
2020).
Pearson and Clair (
1998, p. 60) define an organizational crisis as “
a low probability, high-impact event that threatens the viability of the organization and is characterized by ambiguity of cause, effect, and means of resolution”. Characteristics of crises include uncertainty, time pressure, rapid decision-making, threat, and risk. Crises often impact key stakeholders (e.g., employees or suppliers) (James et al.,
2011) and include, for instance, a deterioration of reputation, liquidity problems, or a threat to survival. As external crises occur infrequently, organizations are rarely prepared for them and/or may never have faced a crisis of this magnitude before (James & Wooten,
2005). The COVID-19 crisis is described not only as a drastic global health crisis but also as a global economic crisis (McKee & Stuckler,
2020). The ability to adapt to the new circumstances created by the COVID-19 crisis, and therefore also resilience, are crucial to the success of companies (Firfiray & Gómez-Mejía,
2021; Salvato et al.,
2020).
Given that crises are, to some extent, unexpected and sudden events (James et al.,
2011), particular importance should be attributed to RM due to its proactive nature (Ferreira de Araújo Lima et al.,
2020). RM should identify crises before they occur so that measures can be derived early and contribute to crisis preparedness (Somers,
2009). Consequently, using RM methods can enable better adaptability and flexibility during times of high uncertainty (Dahms,
2010; Settembre-Blundo et al.,
2021). This way, RM contributes to firm resilience, resulting in a competitive edge by enabling a more adaptable and flexible organization (Armeanu et al.,
2017; Dahms,
2010; Duchek,
2020).
2.3 Risk management in family businesses
Although growing in recent years, the extant literature on RM in FBs is still scarce (Hiebl et al.,
2019; Mitter et al.,
2022b). Thus, we sometimes draw on research on RM in SMEs. Concerning RM, small and medium-sized FBs and/or SMEs are confronted with different risks (Falkner & Hiebl,
2015; Henschel,
2006; Mitter et al.,
2022b) and accordingly exhibit a high degree of vulnerability (Firfiray & Gómez-Mejía,
2021). They tend to have a small customer and supplier base, which can lead to strong interdependencies (Mitter et al.,
2022b). In addition, limited human capital and knowledge can lead to further risks. The loss of important and experienced employees is particularly risky (Gilmore et al.,
2004).
Although FBs face various risks that pose a threat to their long-term existence, they mainly follow a limited identification of risks and a passive, reactive approach to risks (Brustbauer,
2016). Moreover, RM is adopted to a lesser extent in FBs (Faghfouri et al.,
2015; Hiebl et al.,
2019). However, the formalization of RM or management accounting depends on the company size (Feldbauer-Durstmüller et al.,
2012; Giovannoni et al.,
2012; Hiebl et al.,
2019). Smaller FBs often do not have the necessary resources or hardly recognize the benefits of formal RM (Mitter et al.,
2022a,
b). This is similar to SMEs, whose RM is also found to be rudimentary (Verbano & Venturini,
2013) or less sophisticated (Britzelmaier et al.,
2015; Crovini,
2019; Henschel,
2006). RM is often still considered a “spot” project within SMEs (Crovini et al.,
2021a). As companies grow in size, the use of risk analysis and quantitative methods also increases (Crovini et al.,
2021b; Hoyt & Liebenberg,
2011), and RM becomes more sophisticated (Paape & Speklé,
2012).
To close the company size-related gap in RM, previous scholars (Britzelmaier et al.,
2015; Henschel,
2006; Verbano & Venturini,
2013) have advocated for the implementation of international standards and formalized procedures, such as the COSO framework for SMEs. Such a framework provides a clear structure for the identification, analysis/assessment, management, and monitoring of risks. By applying the COSO framework, companies are able to make better decisions as they develop a greater understanding of their risks and opportunities. This supports a more long-term and strategic approach, which strengthens the potential for overcoming crises (COSO,
2017). As SMEs are often FBs (IFB Research Foundation,
2019), this may also apply to FBs.
However, such approaches neglect the unique characteristics of companies and the limitations that arise from applying practices initially designed for larger and more established firms (Crovini et al.,
2021b). Indeed, RM is strongly influenced by corporate characteristics and culture (Falkner & Hiebl,
2015). FBs are characterized by a unique stewardship culture that also impacts RM, particularly in smaller FBs (Mitter et al.,
2022a). In smaller companies, the owner often carries out RM (Henschel,
2006; Henschel & Durst,
2016; Watt,
2007). This is also applicable to FBs, where risks are primarily managed through the personal intuition of the owner-manager (Mitter et al.,
2022a), and is explained by the owner-manager's desire to maintain control over the company. The desire to preserve control hinders the implementation of formal tools for enhancing crisis prevention, as doing so would necessitate greater transparency and objective oversight of corporate processes, potentially resulting in a compromise of their privacy and authority (Faghfouri,
2012). Thus, the owner strongly shapes and influences RM in FBs (Mitter et al.,
2022a). The relevance of the owner or CEO in setting the stage for RM and creating risk awareness is captured in the “tone from the top” concept, an informal control practice that comprises two dimensions: First, the CEO’s top-down commitment to RM by dedicating time, effort, and resources to risk issues and communicating behavioral expectations concerning RM. Second, a bottom-up perspective, whereby the CEO encourages organizational attention to risk and risk-related communication throughout the company (Braumann et al.,
2020). Within FBs, the relevance of the “tone from the top” is also reflected in the strong role of the corporate family in specifying the risk approach and RM practices. Potential risks are primarily addressed within the corporate family, often occurring outside regular working hours, highlighting the significance of ensuring the ongoing existence of the FB (as a manifestation of stewardship over continuity) (Mitter et al.,
2022a). Moreover, long relationships with employees (as a manifestation of stewardship over employees) imply a risk mitigation strategy by counteracting risks such as the shortage of skilled workers or staff turnover. In addition, the personal and trusting relationship should facilitate the assessment of risks (Mitter et al.,
2022a,
b). Likewise, close ties with customers and other stakeholders (as a manifestation of stewardship over customers) help FBs identify and manage risks (Mitter et al.,
2022a,
b). Hence, these examples demonstrate that FBs strive for a holistic approach in RM endeavors that integrate the family’s, employees’, and customers’ perspectives as a reflection of their stewardship culture.
The above mentioned RM methods are rooted in stewardship culture and serve as social controls. Social controls include mechanisms and strategies designed to achieve a high degree of congruence on norms and values (Brenner & Ambos,
2013) and are, therefore, informal in nature. Informality, however, does not lead to a reduction in the effectiveness and efficiency of companies, nor does it pose a threat to the continued existence of companies (Speckbacher & Wentges,
2012). This indicates that informal controls should not be considered irrelevant to the exercise of RM in FBs. Furthermore—as already stated—informal RM enables a holistic perspective (Moschella et al.,
2023) and adds to risk awareness (Braumann et al.,
2020). A risk awareness culture is generally promoted by open communication between the management and employees, creating an environment of trust and openness towards discussing risks. By analyzing and discussing key figures, for example, in face-to-face meetings between top management and employees, employees can be motivated to consistently address risk-related issues, resulting in increased risk awareness (Braumann et al.,
2020). Employees should become an integral part of the RM process, perceive risks, and communicate them to the manager (Domańska-Szaruga,
2020). Accordingly, involving trusted employees in RM can strengthen RM approaches and risk awareness of FBs. Strong risk awareness enables businesses to leverage their understanding of the major risks and adapt proactively to changing environmental conditions (Banks,
2012), which enhances resilience (Morsut et al.,
2022).
Although the literature review underlines the predominance of informal RM methods in (smaller) FBs, the neglect of formal RM methods is also associated with drawbacks. Even though informal controls are characterized by a high degree of flexibility and allow managers to decide more “situationally” (Kreutzer et al.,
2016), they lack clear guidance and structure, which can have serious consequences (Chenhall & Morris,
1995; Davila et al.,
2009; Henri,
2006). Relying strongly on social controls can increase the risk of groupthink and isomorphism, which might lead to less openness or collective blindness (Villena et al.,
2011). Therefore, the predominance of informal controls can impair adaptability to new contexts (Kreutzer et al.,
2016). This narrow-mindedness (Adler & Kwon,
2002) seems to have been particularly problematic during the COVID-19 crisis, as government restrictions (e.g., lockdowns) almost forced many companies to change their business model (Leppäaho & Ritala,
2022). In the context of FBs, social ties with employees as an informal RM method (Mitter et al.,
2022b) can lead to an aversion to layoffs (Block,
2010), causing inflexible cost structures. Close relationships with stakeholders may also lead to trust-based rather than rational decisions, increasing the risk of bad debts (Mitter et al.,
2022c). Formal RM might be essential for safeguarding against these threats. It allows FBs to identify potential risks early, such as excessive dividends, rigid cost structures, or deteriorating customer creditworthiness, and take timely countermeasures (Mitter et al.,
2022b). However, the predominant use of formal RM also comes with disadvantages. Although formal controls provide companies with clear guidance (Ouchi & Maguire,
1975) and structure (Chenhall & Morris,
1995), they also entail rigidity and inflexibility (Burgelman,
1983).
A complementary use of formal and informal controls provides opportunities to reduce the constraints inherent in depending on only one form of control (Kreutzer et al.,
2016). Recent literature (see Ströbele & Wentges,
2018 for a review) emphasizes higher performance in terms of returns on investment and sales growth by integrating formal and informal control, particularly in organizations with higher levels of social capital,
1 such as FBs (Pearson et al.,
2008). Especially during times of crisis, this combination should unfold its advantages, as decisions must be made quickly due to volatility (in favor of informal controls). At the same time, clear guidance and explicit procedures are needed to navigate the company through the crisis in a structured manner (in favor of formal controls). Whether and how external forces affect management controls remains largely unexplored (Kapiyangoda & Gooneratne,
2021). Taking the external shock of the COVID-19 crisis as an example, we aim to investigate the impact of this crisis on RM methods in an exploratory, qualitative study.