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Published in:
2008 | OriginalPaper | Chapter
Robustness of IPTV Business Models
Authors : H. Bouwman, M. Zhengjia, P. Van Der Duin, S. Limonard
Published in: Mobile Service Innovation and Business Models
Publisher: Springer Berlin Heidelberg
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The final stage in the STOF method is an evaluation of the robustness of the design, for which the method provides some guidelines. For many innovative services, the future holds numerous uncertainties, which makes evaluating the robustness of a business model a difficult task. In this chapter, we apply scenario analysis to assess business model robustness, using digital television services over IP (IPTV) as an example. Before discussing the scenario analysis, we take a look at the discussion surrounding the IP television.