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2013 | OriginalPaper | Chapter

4. ROI

Calculating the Return on Investment of Consulting

Authors : Linda M. Orr, Dave J. Orr

Published in: When to Hire—or Not Hire—a Consultant

Publisher: Apress

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Abstract

Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.

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Footnotes
1
 L. M. Orr, V. D. Bush, and D. W. Vorhies, “Leveraging Firm-level Marketing Capabilities with Marketing Employee Development,” Journal of Business Research 64(2011): 1074–81.
 
2
 Michael Porter, “What Is Strategy?” Harvard Business Review (November-December 1996): 61–75.
 
3
 Andrew R. Thomas and Timothy J. Wilkinson, The Distribution Trap: Keeping Your Innovations from Becoming Commodities (New York: Praeger, 2009).
 
Metadata
Title
ROI
Authors
Linda M. Orr
Dave J. Orr
Copyright Year
2013
Publisher
Apress
Book
When to Hire—or Not Hire—a Consultant

Print ISBN: 978-1-4302-4734-0

Electronic ISBN: 978-1-4302-4735-7

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-1-4302-4735-7_4