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Published in:
2004 | OriginalPaper | Chapter
Routes to Market
Authors : J. Angus Gillon, Lynne Pearson
Published in: Developing Strategies for International Business
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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The question of routes to market encompasses issues around operating within the constraints of the organization’s field of endeavor. In other words, the nature of the terrain has been established through market assessment, and the organization’s own capabilities are better understood, and it is therefore possible to make decisions about modes of operation in the market. And operation requires, in some form, the presence to make it effective.