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2022 | OriginalPaper | Chapter

Salesforce and Possible Future of Its Industry

Author : Ziyao Lei Michael

Published in: Proceedings of the 2022 International Conference on Business and Policy Studies

Publisher: Springer Nature Singapore

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Abstract

This paper analyzes one of the leading SaaS providers Salesforce.inc using the SWOT method, and provides a relative valuation of the company to determine its position in the market. With those, this paper takes a insight on the SaaS industry as a whole and discusses its possible future development ways. Taking one leading company, I tried looking for connections and reflections it can give to other SaaS competitors. This paper concluded that although we need time to see solutions of problems that the SaaS providers are facing, for now the industry shows mostly positive trends and aspects that may be an indicator of future investment.

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Title: Salesforce and Possible Future of Its Industry
Author: Ziyao Lei Michael
Publisher: Springer Nature Singapore
Book: Proceedings of the 2022 International Conference on Business and Policy Studies
Print ISBN: 978-981-19-5726-0

Electronic ISBN: 978-981-19-5727-7

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-981-19-5727-7_15