16. Saudi Arabian Public Diplomacy as a Tool of Soft Power

This chapter delves into the strategic use of public diplomacy by Saudi Arabia as a tool of soft power, examining both traditional and modern initiatives that shape its global influence. It highlights the foundational aspects of Saudi public diplomacy, including its religious and cultural significance, as well as its modern efforts like the Saudi Vision 2030. The text also explores the role of direct public diplomacy initiatives, such as media campaigns and international projects, in enhancing the Kingdom's image. Additionally, it suggests a 'smart' path forward for Saudi Arabia's policy, emphasizing the importance of integrating hard and soft power resources for optimal outcomes. The chapter concludes with a discussion on the future of Saudi public diplomacy and its potential impact on global politics.