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9. Schlussbetrachtung

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Michael Johann
Published in
Dialogorientierte Unternehmenskommunikation in den sozialen Medien
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Forschungsfragen, die im Rahmen der Ausdifferenzierung des Forschungsinteresses entwickelt wurden, bilden die drei übergeordneten Forschungsziele dieser Arbeit ab. Mit ihrer Beantwortung lassen sich die theoretischen und empirischen Befunde dieser Arbeit zusammenführen (Abschnitt 9.1). Auf Basis der Essenz der Befunde werden im Anschluss Implikationen für die PR-Forschung und die PR-Praxis sowie Möglichkeiten für Anschlussforschung abgeleitet (Abschnitt 9.2). Im Zuge der Limitationen werden im Anschluss daran vor allem methodische Einschränkungen der im Rahmen dieser Arbeit durchgeführten Studien reflektiert (Abschnitt 9.3).

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previous chapter Befragung: Dialogorientierung aus Sicht der Kommunikator*innen
next chapter Fazit
Title
Schlussbetrachtung
Author
Michael Johann
Copyright Year
2020
Book
Dialogorientierte Unternehmenskommunikation in den sozialen Medien

Print ISBN: 978-3-658-31207-7

Electronic ISBN: 978-3-658-31208-4

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-31208-4_9