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2. Schritt 1 zur Top Sales Company: Gründe für unzureichende Vertriebsleistungen

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Authors
Dirk Thiemann
Rainer Skazel
Published in
Zukunftskompetenz Vertrieb
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Sie lernen ein Unternehmen kennen, das nur noch einen Schritt vom Abgrund entfernt ist und darum die Rettungsleine ziehen muss. Dazu ist es notwendig, die Gründe für unzureichende Vertriebsleistungen zu erfahren. Einen Ausweg aus der bedrohlichen Situation eröffnet das Vertriebsaudit 360°. Entscheidender Aspekt dabei ist, dem Unternehmen ein „Vertriebsgen“ einzupflanzen, sodass alle Mitarbeiter und Führungskräfte eine verkäuferische Einstellung aufbauen und sich als wichtige Repräsentanten ihres Unternehmens verstehen können.

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previous chapter „Heiß auf Vertriebserfolg“: Die Bedeutung eines Vertriebsaudits für die Entwicklung zu einer Top Sales Company
next chapter Schritt 2 zur Top Sales Company: Fit für die Zukunft – Erfolg ist planbar
Title
Schritt 1 zur Top Sales Company: Gründe für unzureichende Vertriebsleistungen
Authors
Dirk Thiemann
Rainer Skazel
Copyright Year
2020
Book
Zukunftskompetenz Vertrieb

Print ISBN: 978-3-658-30308-2

Electronic ISBN: 978-3-658-30309-9

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-30309-9_2
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