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8. Search Engine Ranking: A SEO Strategy

  • 2014
  • OriginalPaper
  • Chapter
Published in:
Author
Enrique Simarro Sanchís
Published in
Strategies in E-Business
Publisher
Springer US

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Abstract

Internet means immediacy. Whatever happens now is almost instantly no longer valid, so being well ranked in the search engines is as ever of paramount importance. This is particularly relevant in the media, as a source of information for the user. If your competitors are better ranked than you are, you lose out on users, visits, pages visited and, consequently, you generate less income. Therefore, big media groups increasingly develop their SEO strategy in the short, medium, and long term, in order to be highly ranked in each and every search engine, which is something that involves different elements in the productive process. Our case study shows how a reputable newspaper improved its SEO strategy for its online edition so as to become more competitive and raise its ranking against its competition.

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previous chapter Search Engine Optimization and Ethical Leadership Strategies
next chapter The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies
Title
Search Engine Ranking: A SEO Strategy
Author
Enrique Simarro Sanchís
Copyright Year
2014
Publisher
Springer US
Book
Strategies in E-Business

Print ISBN: 978-1-4614-8183-6

Electronic ISBN: 978-1-4614-8184-3

Copyright Year: 2014

DOI
https://doi.org/10.1007/978-1-4614-8184-3_8
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