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2023 | OriginalPaper | Chapter

7. Search Result Presentation

Author : Dirk Lewandowski

Published in: Understanding Search Engines

Publisher: Springer International Publishing

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Abstract

This chapter focuses on the presentation of search results. For some years now, the well-known search engines have deviated from the standard list form of search result presentation. Instead, they have established new forms of compiling search results with concepts such as Universal Search and Knowledge Graph. These changes made the result pages more attractive and increased the number of choices available. However, they also allow search engine providers to guide users’ attention in a targeted way, e.g., leading them to the provider’s offerings.

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Title: Search Result Presentation
Author: Dirk Lewandowski
Publisher: Springer International Publishing
Book: Understanding Search Engines
Print ISBN: 978-3-031-22788-2

Electronic ISBN: 978-3-031-22789-9

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-031-22789-9_7

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