01-11-2009 | Kontaktstudium | Issue 7/2009
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- Title
- Selektives Demarketing — Management von unprofitablen Kunden
- Authors:
-
Dr. Eva Blömeke
Prof. Dr. Michel Clement
- Publication date
- 01-11-2009
- DOI
- https://doi.org/10.1007/BF03373669
- Publisher
- Springer Fachmedien Wiesbaden
- Journal
-
Schmalenbach Journal of Business Research
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung
Issue 7/2009
Print ISSN: 0341-2687
Electronic ISSN: 2366-6153
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