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2018 | OriginalPaper | Chapter

22. Service Alignment

Authors : Sofie Blakstad, Robert Allen

Published in: FinTech Revolution

Publisher: Springer International Publishing

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Abstract

In this chapter, we discuss how banks and other organisations need to evolve away from product focus and towards service alignment, to become fully functional ecosystem players. While we focus on banking transformation, the same considerations apply to large, traditional organisations across many industries, struggling to evolve in rapidly changing competitive environments.

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Metadata
Title
Service Alignment
Authors
Sofie Blakstad
Robert Allen
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-319-76014-8_22

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