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Sales Excellence

Service | Bücher

  • 01-11-2018
  • Service
Published in:
Published in
Sales Excellence | Issue 11/2018

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Excerpt

Dieses Buch zeigt, wie strategisches Vertriebsmanagement in mittelständischen B2B-Märkten systematisch und erfolgreich eingeführt werden kann. Die digitale Transformation erhöht den Anpassungsdruck auf etablierte B2B-Geschäftsmodelle und traditionell geprägte Vertriebsansätze. Die Digitalisierung bietet aber zugleich eine Vielfalt neuer Möglichkeiten für den Vertrieb. Die Autoren stellen einen umfassenden Methodenbaukasten für die Einführung eines strategischen Vertriebsmanagements mit den Aufgabenfeldern Markt, Kunden, Portfolio, Vertriebskanal, Organisation und Steuerung vor.
Scheed, B., Scherer, P. Strategisches Vertriebsmanagement Springer Gabler ISBN 978-3-658-22200-0 39,99 Euro
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previous article Zusätzliche Dienstleistungen und die Auswirkungen
next article Service | Veranstaltungen
Title
Service | Bücher
Publication date
01-11-2018
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 11/2018
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-018-0179-4

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