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Service Business

Issue 4/2021

Content (9 Articles)

Empirical article

Exploring the key success factors of films: a survival analysis approach

Ahyun Kim, Silvana Trimi, Sang-Gun Lee

Empirical article

Understanding customer-centric socialization in tourism services

HsiuJu Rebecca Yen, Hoa Pham Thi, Eldon Y. Li

Empirical article

Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type

Ramakrishna Salagrama, Sanjeev Prashar, T. Sai Vijay