Service Business Development im Handel – Grundlagen, Entwicklungen und Herausforderungen

2018
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Authors: Christian Brock; Phillip Frank; Christopher Kaatz
Published in: Service Business Development
Publisher: Springer Fachmedien Wiesbaden

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Abstract

Der vorliegende Beitrag zeigt, wie das Handelsmanagement durch das Service Business Development neue Wertschöpfungs- und Profilierungspotenziale generieren kann. Die Notwendigkeit der Erschließung neuer Geschäftsfelder im Handel ist vor dem Hintergrund der fortschreitenden Digitalisierung sowie austauschbarer Sortimente und Konzepte unbestritten. Auf Basis der Ansoff-Matrix werden daher mögliche Ansatzpunkte des Service Business Development systematisch identifiziert und erarbeitet. Im Mittelpunkt des Beitrags steht die Betriebstypenentwicklung und -diversifikation durch das Service Business Development.

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Metadata

Title: Service Business Development im Handel – Grundlagen, Entwicklungen und Herausforderungen
Authors: Christian Brock
Phillip Frank
Christopher Kaatz
Publisher: Springer Fachmedien Wiesbaden
Book: Service Business Development
Print ISBN: 978-3-658-22425-7

Electronic ISBN: 978-3-658-22426-4

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-658-22426-4_23