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Journal

Service Business

An International Journal

Service Business OnlineFirst articles

26-04-2021 | Case study

The survival of hotels during the COVID-19 pandemic: a critical case study in Vietnam

The remedies used for the COVID-19 pandemic such as travel restrictions and quarantine have created severe difficulties for the hotel industry. However, there is also a scarcity of effective response strategies for the tourism and hospitality …

20-04-2021 | Empirical article

Consumer-to-consumer reselling adoption among European countries: differences between old and young millennials

This research examines differences in the adoption of online reselling between old and young millennials across countries in Europe. National cultural values and government policies are included in the analysis as reasons for differences between …

25-03-2021 | Theoretical article

The relationship between brand experience and consumer-based brand equity in grocerants

This study proposes a model that applies brand experience and customer-based brand equity (CBBE) to verify leading variables that can increase brand loyalty in the fast-growing food service sector of “grocerants.” For the empirical analysis, 384 …

Current Publications

About this journal

Service Business presents the most advanced business research on the service sector. International and multidisciplinary in approach, the journal investigates both the profit and non-profit areas of the service sector.

Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies. Moreover, they explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications and future research opportunities in the service sector.

The editorial review board, consisting of leading international scholars and practitioners, ensures top-quality content. Readers will find rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, case studies, book reviews, conference reports, and periodic special issues.

Officially cited as: Serv Bus

Additional information