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Published in:
2015 | OriginalPaper | Chapter
Service Ecosystems Design in Ethnic Markets
Authors : Esi Abbam Elliot, Joseph Cherian, Raed Elaydi
Published in: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Publisher: Springer International Publishing
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This study seeks to explore specific principles in organizing for mutually beneficial services through value co-creation in ethnic markets. The study therefore considers how value co-creation is coordinated in service ecosystems in ethnic markets. Service ecosystems are the organization and combination of services in ways that have not been envisaged by their original providers such as more convenient access to adaptable end-to-end services within communities. We examine five Latino and Hispanic Chamber of Commerce in the Chicago land area and how they operate as a facilitator to value co-creation.