In today’s highly competitive markets, products become commoditized more and more rapidly. Companies in many industries are therefore rethinking their business models and competitive strategies, focusing on digitization, service-orientation and networks. It is important to consider the interdependency of these developments when discussing a company’s transition from products to services. They lead to complex digitized service ecosystems where firms achieve competitive advantage through collaborative relationships with other actors resulting in value co-creation.
Swipe to navigate through the chapters of this book
Please log in to get access to this content
- Service Transition in the Context of Digitized Service Ecosystems
- Copyright Year
- Springer Fachmedien Wiesbaden