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Servicebasierte Geschäftsmodelle in Industriegüterunternehmen – Voraussetzungen für eine erfolgreiche Implementierung

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Authors
Markus Voeth
Andreas Arnegger
Published in
Service Business Development
Publisher
Springer Fachmedien Wiesbaden

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Abstract

Die Einführung servicebasierter Geschäftsmodelle wird in Industriegüterunternehmen oft als eine notwendige Ergänzung des bestehenden Geschäfts begriffen. In diesem Beitrag wird aufgezeigt, dass die Transformation von einem produkt- zu einem servicebasierten Geschäftsmodell in diesem Unternehmenstyp jedoch oft eine strukturelle Weiterentwicklung des bestehenden Geschäfts darstellt. Um diesen Veränderungen gerecht zu werden, werden Handlungsempfehlungen entwickelt, die zielführende Anpassungen auf Ebene von Geschäftsfeldern und Geschäftseinheiten ermöglichen.

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previous chapter Konzeption einer Methode zur Geschäftsmodellentwicklung und Implementierung am Beispiel der Berufsbildungsdienstleistung
next chapter Effectual Service Business Development–Zur Anwendung des Effectuation-Ansatzes bei Geschäftsmodellinnovationen
Title
Servicebasierte Geschäftsmodelle in Industriegüterunternehmen – Voraussetzungen für eine erfolgreiche Implementierung
Authors
Markus Voeth
Andreas Arnegger
Copyright Year
2018
Publisher
Springer Fachmedien Wiesbaden
Book
Service Business Development

Print ISBN: 978-3-658-22425-7

Electronic ISBN: 978-3-658-22426-4

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-22426-4_18

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