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2018 | OriginalPaper | Chapter

14. Services and Demand

Authors : Sofie Blakstad, Robert Allen

Published in: FinTech Revolution

Publisher: Springer International Publishing

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Abstract

In this chapter, we examine the differences in perception for businesses and consumers, of what it is that they’re selling and buying, and why the distinction is important for businesses as they design their service offerings. We discuss how a focus on products has arisen in banks, and why this is contributing to their decline as the competitive environment evolves around them.

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Metadata
Title
Services and Demand
Authors
Sofie Blakstad
Robert Allen
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-319-76014-8_14

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