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7. Servitization and Modern Business Models

  • 2021
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Abstract

In the past, many executives argued that they did not have the proper skills, it is too costly or anyway customers would never pay for extended services implemented within their products (Vandermerwe and Rada in Euro Manage J, 1998 [1]; Niemann in 2016 [2]).

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Title
Servitization and Modern Business Models
Authors
Jörg Niemann
Adrian Pisla
Copyright Year
2021
DOI
https://doi.org/10.1007/978-3-030-56449-0_7
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