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2014 | OriginalPaper | Chapter

9. Servitization of Capital Equipment Providers in the Pulp and Paper Industry

Authors : Lars Witell, Per Myhrén, Bo Edvardsson, Anders Gustafsson, Nina Löfberg

Published in: Servitization in Industry

Publisher: Springer International Publishing

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Abstract

The digitalisation of society and a reduction in the need for printed media has resulted in dramatic changes to the pulp and paper industry. During the past 10 years, investments in this industry decreased by approximately 40 %. Consequently, service provision has become more important and a larger portion of the business of many capital equipment providers. This chapter describes and discusses the servitization of capital equipment providers regarding technology, business model, offering, organisation and network. Technology is a driver of servitization in the pulp and paper industry and it has introduced a wide range of new offerings for customers. A key issue for capital equipment providers have been to start charging for services, i.e. to turn services for free to services for fee.

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previous chapter Chemical Industry: Servitization in Niches

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Title: Servitization of Capital Equipment Providers in the Pulp and Paper Industry
Authors: Lars Witell
Per Myhrén
Bo Edvardsson
Anders Gustafsson
Nina Löfberg
Publisher: Springer International Publishing
Book: Servitization in Industry
Print ISBN: 978-3-319-06934-0

Electronic ISBN: 978-3-319-06935-7

Copyright Year: 2014
DOI: https://doi.org/10.1007/978-3-319-06935-7_9