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Published in:
2023 | OriginalPaper | Chapter
Shanghai APCOM: The Transformation of Traditional Foreign Trade Factories to Cross-Border E-commerce from 0 to 100 Million
Authors : Shuai Gao, Wenxing Wang
Published in: Innovation of Digital Economy
Publisher: Springer Nature Singapore
Abstract
Shanghai APCOM Compressor Machine Co., Ltd. is a typical manufacturing factory in China. It was established in 2005 and is a high-tech enterprise engaged in the R & D, manufacturing and sales of air compressors. Previously, APCOM mainly relied on the traditional foreign trade mode of offline exhibition channels. In 2017, it began to try cross-border e-commerce. At the initial stage, it experienced failure. Xu Jingqian, general manager of the company, learned cross-border e-commerce operation from zero basis. At the beginning of 2020, under the background of COVID-19, apcom’ foreign trade has fully turned online. The cross-border e-commerce platform has hundreds of inquiries every month, bringing about 60 million orders in six months. After two years of operation, its store ranked fourth in the machinery category of Alibaba international station, becoming a typical representative of the successful transformation from a traditional industry and trade integrated enterprise to a cross-border e-commerce enterprise.