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Information Systems Frontiers

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05-01-2018

Sharing Political Content in Online Social Media: A Planned and Unplanned Behaviour Approach

Authors: Mohammad Alamgir Hossain, Yogesh K. Dwivedi, Caroline Chan, Craig Standing, Abdus-Samad Olanrewaju

Published in: Information Systems Frontiers | Issue 3/2018

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Abstract

Human’s decision making is not necessarily always planned; their unplanned behaviour—determined by natural personality traits—also contributes to the decision making process. In this study, we investigate factors related to planned and unplanned behaviour to understand why people share political content in online social media. Based on an online survey of 257 social media users, our results demonstrate that the factors representing both planned (i.e., perceived social recognition and altruistic motivation) and unplanned behaviour (i.e., extroversion and impulsiveness) affect people’s political content sharing behaviour. Our study understands that sharing political content is not like sharing other forms of content such as tourist attractions—the former can provoke serious punishment in some countries. Accordingly, trait impulsiveness is negatively associated with political content sharing behaviour. We also found that collective opinion moderates people’s planned behaviour, but not their unplanned behaviour. In other words, personality traits are unaffected by others’ opinions, but traits that humans can control can be shaped by others’.

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Title: Sharing Political Content in Online Social Media: A Planned and Unplanned Behaviour Approach
Authors: Mohammad Alamgir Hossain
Yogesh K. Dwivedi
Caroline Chan
Craig Standing
Abdus-Samad Olanrewaju
Publication date: 05-01-2018
Publisher: Springer US
Published in: Information Systems Frontiers / Issue 3/2018
Print ISSN: 1387-3326
Electronic ISSN: 1572-9419
DOI: https://doi.org/10.1007/s10796-017-9820-9

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