Skip to main content
main-content
Top

Hint

Swipe to navigate through the articles of this issue

09-01-2021

Should the assembly system with direct omnichannel introduce integrated management service? A game-theoretical modelling study

Journal:
Electronic Commerce Research
Authors:
Zhisong Chen, Jianhui Peng
Important notes

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Abstract

Against the background of omnichannel retailing, this paper tries to explore the incentive conditions/regions of adopting integrated management service (IMS) and the operational strategies/performance for the assembly system with direct omnichannel (AS). Six different game-theoretical decision models, including a centralized, two decentralized and a coordination decision modelssss for the AS, and a centralized and a coordination decision models for the assembly system with direct omnichannel and IMS (ASI), are developed, analyzed and compared, respectively. Based on an electronic product case, the corresponding numerical and sensitivity analyses are conducted. On this basis, the analytical and numerical results are compared and validated to derive managerial insights. It is found that only when the dual incentive ratio indicators are in the quadrant \(\{ \alpha \ge 1\) and \(\beta \ge 1\}\) of bidimensional incentive region matrix would the AS and IMS provider have the incentive to introduce and provide IMS. Introducing and providing IMS can effectively enhance the ability of quick response, boost the collaborative operations, and improve the operational performance of the AS. Furthermore, a revenue sharing contract-based coordination strategy can effectively improve the operational performance of ASI.

Please log in to get access to this content

To get access to this content you need the following product:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 69.000 Bücher
  • über 500 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Umwelt
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Testen Sie jetzt 30 Tage kostenlos.

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 58.000 Bücher
  • über 300 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Testen Sie jetzt 30 Tage kostenlos.

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 50.000 Bücher
  • über 380 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Umwelt
  • Maschinenbau + Werkstoffe




Testen Sie jetzt 30 Tage kostenlos.

Literature
About this article