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2021 | OriginalPaper | Chapter

Signal Briefings: Monitoring News Beyond the Brand

Authors: James Brill, Dyaa Albakour, José Esquivel, Udo Kruschwitz, Miguel Martinez, Jon Chamberlain

Published in: Advances in Information Retrieval

Publisher: Springer International Publishing

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Abstract

Public relations (PR) professionals are responsible for managing an organisation’s reputation through monitoring entities of interest and wider industry news. Monitoring and tracking wide news spaces such as industry news can cause a significant work load on PR professionals. We present Signal Briefings, a system which uses a combination of clustering and ranking to produce a small set of impactful articles distributed as a periodic email in a scalable and efficient manner.
Footnotes
2
A demonstration video is available on https://​tinyurl.​com/​y5txp6ap showing examples of Signal Briefings.
 
4
Exact numbers are redacted due to company confidentiality.
 
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Metadata
Title
Signal Briefings: Monitoring News Beyond the Brand
Authors
James Brill
Dyaa Albakour
José Esquivel
Udo Kruschwitz
Miguel Martinez
Jon Chamberlain
Copyright Year
2021
DOI
https://doi.org/10.1007/978-3-030-72240-1_52