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Sales Excellence

Signalbezogene Kommunikation bringt höheren Response

  • 01-09-2024
  • In Kürze
Published in:
Author
Gabriele Horcher
Published in
Sales Excellence | Issue 9/2024

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Excerpt

Gartner Research bestätigt, dass der Rücklauf bei einer signal- oder ereignisbezogenen Ansprache bis zu sechsmal höher liegt, als wenn Kunden grundlos kontaktiert werden. Im B2B-Vertrieb, bei dem die Quote nicht durch große Adressbasen kompensiert werden kann, ist das eine sinnvolle Strategie. …

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previous article News
next article Vom Konsumenten zum aktiven Gestalter
Title
Signalbezogene Kommunikation bringt höheren Response
Author
Gabriele Horcher
Publication date
01-09-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 9/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2330-8

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