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Published in:
2021 | OriginalPaper | Chapter
Situated Relational Networks: Empowerment and Entrepreneurship in the Rocinha Slum
Authors : Isabella Nunes Pereira, Aline Brufato, Felipe Loureiro, Roberto Bartholo
Published in: Proceedings of the 21st Congress of the International Ergonomics Association (IEA 2021)
Publisher: Springer International Publishing
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Abstract
The paper presents a qualitative study on entrepreneurship in the Rocinha slum, Rio de Janeiro, Brazil, from the perspective of the effectuation approach developed by Saras Sarasvathy. Effectuation is the key for interpreting four case studies focused on the social, economic, and cultural relationships between the slum and the north-eastern region of Brazil – the origin of many of Rocinha’s residents. The interviews indicated the importance of relational links between Rocinha and Northeast of Brazil either in the slum’s economic dynamism or its identity affirmation, an aspect revealed in one interview with an entrepreneur who sends the rent income to relatives in the Northeast, for example. As a possible unfolding of future research, the effectuation approach seems adequate for the study, not only for startups, but also for the operation of such initiatives in those contexts marked by radical uncertainties, as is the Rocinha slum in Rio de Janeiro.