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2017 | OriginalPaper | Chapter

12. Situated Scripting and Entrepreneurial Expertise: A Socially Situated View of the Information-Processing Perspective

Authors : Benjamin T. Mitchell, J. Robert Mitchell, Ronald K. Mitchell

Published in: Revisiting the Entrepreneurial Mind

Publisher: Springer International Publishing

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Abstract

Over the past few years a new narrative has emerged within the area of entrepreneurial cognition research that has moved explanations away from boxologies—seemingly static representations of abstract, disembodied cognitive structures—and towards a more dynamic view of entrepreneurial cognition. In this chapter, using socially situated cognition theory, we revisit our original chapter on entrepreneurial scripts and entrepreneurial expertise in order to better-situate entrepreneurial scripts within this new (more dynamic) narrative. We suggest an explanation that unifies both the static and dynamic views of entrepreneurial scripts.

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Title: Situated Scripting and Entrepreneurial Expertise: A Socially Situated View of the Information-Processing Perspective
Authors: Benjamin T. Mitchell
J. Robert Mitchell
Ronald K. Mitchell
Publisher: Springer International Publishing
Book: Revisiting the Entrepreneurial Mind
Print ISBN: 978-3-319-45543-3

Electronic ISBN: 978-3-319-45544-0

Copyright Year: 2017
DOI: https://doi.org/10.1007/978-3-319-45544-0_12