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2024 | OriginalPaper | Chapter

10. Skills of the Future

Authors : Anne Katrine Lund, Mette Refshauge

Published in: Mastering Corporate Communication

Publisher: Springer Nature Switzerland

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Abstract

What does it take to master the role of a professional communicator in a changing world? The requirements are complex and wide-ranging. It is necessary to have strategic understanding, analytical skills, the ability to design, plan and implement good solutions, as well as an understanding of channel options, technology and strong communication skills. But it is also crucial to be able to stand in the middle of organisational power spaces, to build followership and to work according to a well-calibrated ethical compass. This chapter identifies the competencies necessary for the professional communicator to inspire the constant work of developing communication.

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Metadata
Title
Skills of the Future
Authors
Anne Katrine Lund
Mette Refshauge
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-031-50232-3_10