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10. Skills of the Future

  • 2024
  • OriginalPaper
  • Chapter
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Abstract

The chapter 'Skills of the Future' identifies the key competencies needed for professional communicators to succeed in a rapidly changing world. It emphasizes the importance of strategic understanding, analytical skills, and personal attributes such as empathy and integrity. The text also highlights the five roles of a communicator—communicator, coach, advisor, manager, and ambassador—and provides insights from leading experts in the field. Additionally, it discusses the importance of continuous skills development and the use of technology in communication. The chapter concludes with a case study of Maersk's investment in an academy to enhance the skills of their communicators, showcasing the practical application of the discussed concepts.

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Title
Skills of the Future
Authors
Anne Katrine Lund
Mette Refshauge
Copyright Year
2024
DOI
https://doi.org/10.1007/978-3-031-50232-3_10
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