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Smart Business: Technology and Data Enabled Innovative Business Models and Practices

18th Workshop on e-Business, WeB 2019, Munich, Germany, December 14, 2019, Revised Selected Papers

  • 2020
  • Book

About this book

This book constitutes revised selected papers from the 18th Workshop on e-Business, WeB 2019, which took place in Munich, Germany, in December 2019.

The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2019 theme was “Smart Business: Technology and Data Enabled Innovative Business Models and Practices.”

The 20 papers included in this volume were carefully reviewed and selected from a total of 42 submissions. The contributions are organized in topical sections as follows: crowdfunding and blockchain; business analytics; digital platforms and social media; managing e-Business projects and processes; and global e-Business.

Table of Contents

  1. Frontmatter

  2. Crowdfunding and Blockchain

    1. Frontmatter

    2. How Social Networks Dynamics can Affect Collaborative Decision Making on Crowdfunding Platforms

      Yanni Hu, Karl Lang
      This chapter delves into the influence of social network dynamics on collaborative decision-making within crowdfunding platforms. It examines how various network structures, such as null, weak-tie, star, and mesh networks, affect contributors' behaviors and group performance. The study employs an experimental design on Amazon Mechanical Turk, manipulating social network structures and social information sharing to observe their effects on collaboration and contribution outcomes. The findings indicate that network structures significantly impact group performance, with mesh networks demonstrating the highest efficiency and cooperation. The chapter highlights the importance of social identity and social distance in influencing decision-making and collaboration, providing valuable insights for crowdfunding platform designers and marketers.
    3. Go in the Opposite Direction? The Impact of Unavailability on Crowdfunding Success

      Wanghongyu Wei, Michael Chau
      The chapter 'Go in the Opposite Direction? The Impact of Unavailability on Crowdfunding Success' delves into the intriguing effect of unavailability on the success of reward-based crowdfunding projects. It defines unavailability as explicit constraints that limit backers, categorizing it into two dimensions: quantity-based unavailability (restrictions on the number of backers) and time-based unavailability (limits on the funding period). The study argues that while quantity-based unavailability may be perceived as sales tactics, time-based unavailability signals high project quality. The research also highlights the interactive effect of these dimensions, suggesting that time-based unavailability can enhance the credibility of quantity-based signals. Using data from Kickstarter, the study supports its hypotheses through rigorous analysis, contributing valuable insights into backer decision-making processes and the strategic use of unavailability in crowdfunding campaigns.
    4. The Impact of Blockchain on Medical Tourism

      Abderahman Rejeb, John G. Keogh, Horst Treiblmaier
      This chapter delves into the transformative potential of blockchain technology in the medical tourism industry. It discusses how blockchain can address key challenges such as information asymmetry, lack of trust, and data fragmentation. By enabling disintermediation, enhancing transparency, and ensuring privacy, blockchain has the potential to revolutionize the way medical tourists access and experience healthcare services. The chapter also highlights the importance of blockchain in facilitating seamless information exchange and improving the overall patient experience. Through its detailed analysis, the chapter offers valuable insights into the future of medical tourism in the digital age.
  3. Business Analytics

    1. Frontmatter

    2. Creating a Data Factory for Data Products

      Chris Schlueter Langdon, Riyaz Sikora
      The chapter 'Creating a Data Factory for Data Products' delves into the burgeoning business of data, emphasizing its potential as the 'next big business.' It explores the challenges in data monetization and the overwhelming time spent on data wrangling, highlighting the need for a more automated approach. The solution proposed is the creation of a 'data factory,' drawing parallels with Henry Ford's industrialization of auto manufacturing. This data factory framework aims to standardize and automate data refinement processes, ensuring data is 'AI-ready' and compliant with regulations like GDPR. The chapter also discusses the emerging trends in data governance and the importance of data sovereignty, providing a holistic view of the data ecosystem. The proposed framework, backed by case studies and systematic literature reviews, offers a practical guide to transforming raw data into valuable products, paving the way for more efficient and scalable data analytics.
    3. An Empirical Investigation of Analytics Capabilities in the Supply Chain

      Thiagarajan Ramakrishnan, Abhishek Kathuria, Jiban Khuntia
      The chapter delves into the empirical investigation of analytics capabilities within the supply chain, focusing on the strategic alignment of these capabilities with business strategies and value-chain activities. It introduces a conceptual model that links supply chain analytics modularity and governance to analytical capabilities, emphasizing the importance of a standardized and loosely coupled modular analytics architecture. The study, based on primary survey data from over 100 firms in India, supports the hypotheses that modularity and governance significantly influence supply chain analytics capabilities. The research methodology includes a cross-sectional matched-pair field survey, highlighting the relevance of the Indian manufacturing sector as a growing and under-researched domain. The chapter concludes with a detailed assessment of the measurement and structural models, providing valuable insights into the practical implementation of supply chain analytics.
    4. Finding Real-Life Doppelgangers on Campus with MTCNN and CNN-Based Face Recognition

      Jingjing Ye, Yilu Zhou
      The chapter delves into the use of MTCNN and CNN-based face recognition to identify doppelgangers on a university campus, drawing inspiration from photographer François Brunelle's work. The study highlights the potential of technology in creative art and presents an exhibition to inspire cross-disciplinary research. The methodology involves a four-phase framework: face detection, face alignment, face recognition, and similarity computation. The experiments validate the face recognition model using a labeled dataset and demonstrate the effectiveness of the doppelganger mining algorithm on an unlabeled dataset of over 3,000 student photos. The chapter concludes with the identification of true doppelgangers and plans for an exhibition to mimic Brunelle's photography.
    5. Time Series Analysis of Open Source Projects Popularity

      Shahab Bayati, Marzieh Heidary
      This chapter delves into the time series analysis of open source projects' popularity, leveraging data from GitHub to identify the most effective socio-technical attributes that influence project success. By focusing on the 'Watching' event as a measure of popularity, the study applies dynamic time wrapping clustering and random forest analysis to uncover the key factors driving project trends. Notably, the study highlights the importance of forking, commits, and issue comments in determining project popularity. Additionally, the chapter employs various machine learning techniques to predict project popularity trends, with C4.5 demonstrating the highest accuracy. This comprehensive analysis provides valuable insights into the dynamics of open source project success, making it a must-read for professionals interested in open source software development and data-driven decision-making.
  4. Digital Platforms and Social Media

    1. Frontmatter

    2. Social Media or Website? Research on Online Advertising Type Based on Evolutionary Game

      Xiang He, Li Li, Hua Zhang, Xingzhen Zhu
      The chapter delves into the effectiveness of online advertising through website and social media channels, highlighting the challenges advertisers face in balancing consumer acceptance and rejection. By employing evolutionary game theory, the study develops a model that incorporates persuasive knowledge and attention cost, providing a comprehensive analysis of consumer and advertiser behaviors. The research fills gaps in existing literature by focusing on the dynamic interplay between channels and consumer actions, offering valuable insights for marketing managers and advertising specialists.
    3. Platform Discount Deciding, Seller Pricing and Advertising Investment in the Shopping Festival Based on Two-Sided Market Theory

      Hua Zhang, Li Li, Xiang He, Xingzhen Zhu
      The chapter delves into the complexities of online shopping platforms' strategies during Shopping Festivals, such as Amazon’s 'Black Friday' and Taobao’s 'Double 11'. It examines how platforms use discounts to attract both sellers and buyers, leveraging two-sided market theory. The study models the interactions between platforms and sellers, considering factors like seller pricing, advertising investment, and consumer behavior. It offers valuable insights into how platforms can optimize their discounts and seller strategies to maximize profits and transaction volumes during these high-stakes events. The analysis also highlights the importance of understanding consumer utility and the impact of logistical challenges during these festivals. By presenting a detailed game-theoretic model, the chapter provides actionable recommendations for platforms to enhance their market efficiency and profitability.
    4. Who Picks Cherries? Understanding Consumers’ Cherry Picking Behavior in Online Music Streaming Services

      Changkeun Kim, Byungjoon Yoo, Jaehwan Lee
      The chapter delves into the phenomenon of 'cherry picking' in online music streaming services, where customers exploit promotional deals and then switch services. It examines the characteristics of cherry pickers, who use these services more actively but invest less time and effort compared to non-cherry pickers. The study is based on data from a music streaming service in South Korea, testing hypotheses about usage and investment behaviors. The chapter also introduces a prediction model to identify cherry pickers, offering valuable insights for marketing strategies in the subscription economy. By understanding cherry picking behavior, service providers can better manage promotional strategies and customer retention.
    5. The Value of Free Content on Social Media: Evidence from Equity Research Platforms

      Tianyou Hu, Arvind Tripathi, Henk Berkman
      This chapter delves into the significance of free content on equity research platforms, specifically Seeking Alpha, in predicting market returns. It analyzes the impact of sentiments expressed in free articles on stock abnormal returns, with a particular focus on how the market cap of the stocks influences this relationship. The study finds that free articles are more valuable for predicting returns of small-cap stocks compared to large-cap stocks. Additionally, it highlights the slower pace at which the abnormal performance predicted by these articles is reflected in the market. The research contributes to the understanding of how social media sentiments affect stock returns, offering insights that could be valuable for investors and financial analysts.
  5. Managing e-Business Projects and Processes

    1. Frontmatter

    2. Managing Cloud Computing Across the Product Lifecycle: Development of a Conceptual Model

      Timo Puschkasch, David Wagner
      The chapter 'Managing Cloud Computing Across the Product Lifecycle: Development of a Conceptual Model' delves into the strategic importance of cloud computing in digital product development. It introduces a novel conceptual model that maps the benefits of cloud computing to the different stages of the product lifecycle, addressing challenges such as uncertainty, competition, and market saturation. By analyzing the applicability of various cloud deployment models—private, community, public, and hybrid—the chapter offers a comprehensive framework for IT managers and product developers to optimize resource allocation and reduce costs. The model is designed to guide decision-making throughout the product lifecycle, from introduction to decline, ensuring that digital products are effectively supported by the most suitable cloud infrastructure. This innovative approach not only contributes to academic discourse but also provides practical value for professionals seeking to leverage cloud computing strategically.
    3. Antecedents of Different Social Network Structures on Open Source Projects Popularity

      Shahab Bayati, Arvind Tripathi
      The chapter investigates the antecedents of different social network structures on the popularity of open source projects. It introduces the concept of following networks as a more realistic measure of developers' interactions compared to traditional affiliation networks. The study compares the effects of both network types on project popularity and examines how changes in these networks influence project success over time. By applying social network theory, the research provides new insights into the dynamics of open source project communities and the factors that drive project popularity.
    4. Language Alternation in Online Communication with Misinformation

      Lina Zhou, Jaewan Lim, Hamad Alsaleh, Jieyu Wang, Dongsong Zhang
      The chapter delves into the intricate relationship between language alternation and online misinformation, focusing on the behaviors of English as a second language speakers. It examines the motivations behind language alternation in misinformation communication, such as power of persuasion and self-protection. The study also reveals that speakers of English as a second language are more likely to be targeted by misinformation involving language alternation compared to native English speakers. The findings offer valuable insights into the detection and understanding of online misinformation, highlighting the importance of language alternation in the digital age.
    5. A Taxonomy of User-Generated Content (UGC) Applications

      Tien T. T. Nguyen, Arvind Tripathi
      The chapter introduces a taxonomy of user-generated content (UGC) applications, focusing on their usage and effectiveness. It defines UGC applications as the means by which UGC is utilized in various contexts, such as improving product search, estimating trading risk, and seeking support in critical situations. The taxonomy is developed through a systematic literature review, identifying 109 applications across 96 peer-reviewed journals. The methodology follows a validated process for taxonomy development in information systems, involving iterative steps to determine meta-characteristics, ending conditions, and characteristics of UGC applications. The resulting taxonomy includes dimensions such as beneficiary, UGC source, multiplicity, gratification, data approach, operating complexity, and false information existence. The chapter evaluates the taxonomy's efficacy and discusses its implications for researchers, managers, and practitioners, highlighting its potential to serve as a descriptive and predictive instrument for future studies and projects.
  6. Global e-Business

    1. Frontmatter

    2. Influence of Ownership and Management on IT Investment in Indian Family Firms

      Xue Ning, Prasanna Karhade, Abhishek Kathuria, Jiban Khuntia
      The chapter examines the influence of ownership and management on IT investment in Indian family firms, a significant segment of the global economy. It introduces the socioemotional wealth perspective to explain the strategic behavior of family-owned firms, emphasizing the preservation of noneconomic endowments. The study also integrates organizational control theory to understand how management control influences IT investment decisions. The authors propose three hypotheses: family ownership negatively impacts IT investment, family management worsens this negative effect, and professional management weakens it. The preliminary analysis, conducted on a sample of 2,148 Indian family firms, supports these hypotheses, offering valuable insights into the complex dynamics of IT investment in family businesses.
    3. Controlling Risk from Design Changes in Chinese Prefabricated Construction Projects: An Empirical Investigation

      Juan Du, Jiajun Zhang, Yifei Gu, Vijayan Sugumaran
      The chapter delves into the complexities of design change risks in Chinese prefabricated construction projects, highlighting the advantages of prefabricated construction over traditional methods. It identifies key risk events and influencing factors through a comprehensive survey and structural equation model analysis. The research then proposes targeted management strategies based on the priority of these factors and project characteristics. The empirical methodology and detailed risk factor analysis make this chapter a valuable resource for professionals seeking to optimize risk management in prefabricated construction projects.
    4. AHP-FCE Evaluation of Cross-Border e-Commerce Supply Chain Performance for Xi’an International Inland Port

      Guo-Ling Jia
      This chapter delves into the evaluation of Xi’an International Inland Port’s cross-border e-commerce supply chain performance using the AHP-FCE method. It begins by contextualizing the growth and significance of China’s CBEC industry, with a particular focus on Xi’an International Inland Port’s role as a key player. The chapter then outlines the methodology, combining Analytic Hierarchy Process (AHP) for indicator weight allocation and Fuzzy Comprehensive Evaluation (FCE) for evaluation. The AHP-FCE method is chosen for its ability to handle the complex and uncertain nature of the CBEC supply chain. The chapter also provides a detailed comparison of common evaluation methods and explains the construction of the bipartite judgment matrix and consistency check process. The findings of the evaluation offer practical implications for improving the port’s CBEC supply chain service, making this chapter a valuable resource for professionals seeking to optimize cross-border e-commerce operations.
    5. Knowledge Domain and Emerging Trends in Cross-Border E-commerce Coordination Mechanism Based on CiteSpace Analysis

      Shan Du, Hua Li
      This chapter delves into the knowledge domain and emerging trends in cross-border e-commerce coordination mechanisms, leveraging CiteSpace analysis to uncover key insights. It examines the rapid growth of cross-border e-commerce, which has reached 6.4 trillion USD and accounts for 18.5% of China’s import and export trade. The study identifies potential improvements in logistics, storage, payment systems, policy, and talent management within the industry. The Belt and Road Initiative (BRI) is highlighted as a significant factor influencing the complexity of cross-border trade, with firms responding in ways that could define future winners and losers. The chapter presents a systematic review of the literature, using CiteSpace to visualize trends and identify critical turning points. It maps out the most productive authors, countries, institutions, keywords, and references, revealing that cross-border logistics and consumer behavior are hot research topics. The analysis also uncovers constraints such as technical problems and the need for more artificial intelligence integration. The chapter concludes by outlining future research directions, emphasizing the importance of infrastructure improvement and comprehensive supply chain supervision in the context of the BRI.
  7. Backmatter

Title
Smart Business: Technology and Data Enabled Innovative Business Models and Practices
Editors
Karl R. Lang
Dr. Jennifer Xu
Bin Zhu
Xiao Liu
Michael J. Shaw
Han Zhang
Prof. Ming Fan
Copyright Year
2020
Electronic ISBN
978-3-030-67781-7
Print ISBN
978-3-030-67780-0
DOI
https://doi.org/10.1007/978-3-030-67781-7

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