Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top
Sales Excellence

So verwandeln Sie Kundendaten in Umsatz

  • 01-02-2019
  • Betriebspraxis & Führung
Published in:
Author
Mathias Zacharias
Published in
Sales Excellence | Issue 1-2/2019

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Excerpt

Individuelle Vorlieben und Wünsche des Kunden kennen und bedienen. Dieses Erfolgsgeheimnis des persönlichen Vertriebs sollte auch beherzigen, wer seine Produkte etwa im Web verkauft. Eine Customer Data Platform (CDP) bietet genau das und unterstützt den Vertrieb. Dabei übernimmt die Technik statt eines Verkäufers die Arbeit. …

Please log in to get access to your license.

Log in Register for free

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 102.000 books
  • more than 537 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Sales Excellence

Sales Excellence widmet sich lösungs- und anwendungsorientierten Konzepten, beleuchtet Entwicklungen und bietet Informationen zu Chancen und Herausforderungen im Vertrieb der Gegenwart und Zukunft. Jetzt kostenlos testen!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 67.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now
previous article Mit guter Vorbereitung die Profitabilität verbessern
next article Die Einkäuferperspektive einnehmen
Title
So verwandeln Sie Kundendaten in Umsatz
Author
Mathias Zacharias
Publication date
01-02-2019
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 1-2/2019
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-019-0013-7

Other articles of this Issue 1-2/2019

Wie der Vertrieb von morgen aussehen kann

  • Branchen & Märkte

Das Erfolgspotenzial einer guten Geschichte nutzen

  • Betriebspraxis & Führung

Personalien

  • In Kürze

Handelsvertreter im Haupt- und Nebenberuf

  • Recht & Steuern

Euphorie deutlich abgekühlt

  • Branchen & Märkte

Wachstum durch Neuausrichtung

  • Sales & Science