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2021 | OriginalPaper | Chapter

1. Social Big Data: An Overview and Applications

Authors : Bilal Abu-Salih, Pornpit Wongthongtham, Dengya Zhu, Kit Yan Chan, Amit Rudra

Published in: Social Big Data Analytics

Publisher: Springer Singapore

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Abstract

The emergence of online social media services has made a qualitative leap and brought profound changes to various aspects of human, cultural, intellectual, and social life. These significant Big data tributaries have further transformed the businesses processes by establishing convergent and transparent dialogues between businesses and their customers. Therefore, analysing the flow of social data content is necessary in order to enhance business practices, to augment brand awareness, to develop insights on target markets, to detect and identify positive and negative customer sentiments, etc., thereby achieving the hoped-for added value. This chapter presents an overview of the Social Big Data term and definition. This chapter also lays the foundation for several applications and analytics that are broadly discussed in this book.

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next chapter Introduction to Big Data Technology
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Metadata
Title
Social Big Data: An Overview and Applications
Authors
Bilal Abu-Salih
Pornpit Wongthongtham
Dengya Zhu
Kit Yan Chan
Amit Rudra
Copyright Year
2021
Publisher
Springer Singapore
Book
Social Big Data Analytics

Print ISBN: 978-981-336-651-0

Electronic ISBN: 978-981-336-652-7

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-981-33-6652-7_1

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