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2023 | OriginalPaper | Chapter

6. Social Cognitive Psychology of Corporate Reputation

The Content of Communication and Its Impact on the Society

Author : Michal Chmiel

Published in: Wirkungsmechanismen im Reputationsmanagement

Publisher: Springer Fachmedien Wiesbaden

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Abstract

Reputation is rarely discussed from a psychological perspective. But social psychology in particular provides interesting insights, since reputation represents e.g. social capital for companies. The goal of this chapter is to discuss the impact of several content-related phenomena on the public’s perception and evaluations of organisations, that is the need for consistency, epistemic motivation, and the impact of content on judgements about company’s reputation. These are addressed after a note about content and before a substantial review of their impact.

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previous chapter Vertrauen als Fundament starker Stakeholder-Beziehungen
next chapter The Application of Emotions in Business Communication Management for a Good Reputation
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Metadata
Title
Social Cognitive Psychology of Corporate Reputation
Author
Michal Chmiel
Copyright Year
2023
Book
Wirkungsmechanismen im Reputationsmanagement

Print ISBN: 978-3-658-41203-6

Electronic ISBN: 978-3-658-41204-3

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-41204-3_6