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Data Mining and Knowledge Discovery

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07-01-2021

Social explorative attention based recommendation for content distribution platforms

Authors: Wenyi Xiao, Huan Zhao, Haojie Pan, Yangqiu Song, Vincent W. Zheng, Qiang Yang

Published in: Data Mining and Knowledge Discovery | Issue 2/2021

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Abstract

In modern social media platforms, an effective content recommendation should benefit both creators to bring genuine benefits to them and consumers to help them get really interesting content. To address the limitations of existing methods for social recommendation, we propose Social Explorative Attention Network (SEAN), a social recommendation framework that uses a personalized content recommendation model to encourage personal interests driven recommendation. SEAN has two versions: (1) SEAN-END2END allows user’s attention vector to attend their personalized interested points in the documents. (2) SEAN-KEYWORD extracts keywords from users’ historical readings to capture their long-term interests. It is much faster than the first version, more suitable for practical usage, while SEAN-END2END is more effective. Both versions allow the personalization factors to attend to users’ higher-order friends on the social network to improve the accuracy and diversity of recommendation results. Constructing two datasets in two languages, English and Spanish, from a popular decentralized content distribution platform, Steemit, we compare SEAN models with state-of-the-art collaborative filtering (CF) and content based recommendation approaches. Experimental results demonstrate the effectiveness of SEAN in terms of both Gini coefficients for recommendation equality and F1 scores for recommendation accuracy.

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Steemit (https://steemit.com/) is a blockchain based social media and decentralized content distribution platform for consumers and creators to earn Steemit tokens by playing with the platform and interacting with others. It is regarded as a more effective content distribution ecosystem that allows small content creators to share their creative contents while protecting the copyright without any intermediaries.

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Title: Social explorative attention based recommendation for content distribution platforms
Authors: Wenyi Xiao
Huan Zhao
Haojie Pan
Yangqiu Song
Vincent W. Zheng
Qiang Yang
Publication date: 07-01-2021
Publisher: Springer US
Published in: Data Mining and Knowledge Discovery / Issue 2/2021
Print ISSN: 1384-5810
Electronic ISSN: 1573-756X
DOI: https://doi.org/10.1007/s10618-020-00729-1

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