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2018 | OriginalPaper | Chapter

8. Social-Media-Advertising – Zielgruppen-Targeting auf Basis von Interessen

Authors : Ingo Kamps, Daniel Schetter

Published in: Performance Marketing

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Durch den großen Bestand an Nutzerdaten – den die Nutzer durch ihre Interaktionen sogar freiwillig hinterlegt haben – kann Social-Media-Advertising so zielgerichtet ausgesteuert werden, wie es in keinem anderen Performance-Marketing-Kanal der Fall ist. In diesem Kapitel wird beschrieben, was Social-Media-Advertising ist, welche Plattformen es gibt, wie sich der Erfolg messen lässt und was beim Aufsetzen von Kampagnen zu beachten ist.

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Metadata
Title
Social-Media-Advertising – Zielgruppen-Targeting auf Basis von Interessen
Authors
Ingo Kamps
Daniel Schetter
Copyright Year
2018
Book
Performance Marketing

Print ISBN: 978-3-658-18452-0

Electronic ISBN: 978-3-658-18453-7

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-18453-7_8