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7. Social Media and Investor Relations

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Author
Stefanie Babka
Published in
Social Media for Leaders  
Publisher
Springer Fachmedien Wiesbaden

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Abstract

The chapter delves into the significance of social media in investor relations, using the GameStop incident as a pivotal example. It categorizes the opportunities and risks involved, such as authenticity and agenda setting versus negative ratings and false data. The narrative art of storytelling and multimedia presentation is emphasized, with platforms like Twitter and Stocktwits highlighted for their real-time engagement. Practical examples from companies like Goldman Sachs and BASF illustrate effective strategies. The chapter also addresses legal considerations and the use of hashtags and cashtags to enhance investor communication.
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previous chapter Social Media in Public Relations
next chapter Social Media and Corporate Affairs
Title
Social Media and Investor Relations
Author
Stefanie Babka
Copyright Year
2023
Book
Social Media for Leaders  

Print ISBN: 978-3-658-42350-6

Electronic ISBN: 978-3-658-42351-3

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-42351-3_7
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