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2019 | OriginalPaper | Chapter

21. Social Media and Web Analytics

Author : Vishnuprasad Nagadevara

Published in: Essentials of Business Analytics

Publisher: Springer International Publishing

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Abstract

Social media has created new opportunities to both consumers and companies. It has become one of the major drivers of consumer revolution. Companies can analyze data available from the web and social media to get valuable insights into what consumers want. Social media and web analytics can help companies measure the impact of their advertising and the effect of mode of message delivery on the consumers. Companies can also turn to social media analytics to learn more about their consumers. This chapter looks into various aspects of social media and web analytics.

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Metadata
Title
Social Media and Web Analytics
Author
Vishnuprasad Nagadevara
Copyright Year
2019
Book
Essentials of Business Analytics

Print ISBN: 978-3-319-68836-7

Electronic ISBN: 978-3-319-68837-4

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-319-68837-4_21

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