Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Display Advertising and Brand Awareness in Search Engines: Predicting the Engagement of Branded Search Traffic Visitors Read chapter Read first chapter

2021 | OriginalPaper | Chapter

Social Media Applications in Logistics Companies. Modeling and Simulation of the Problem

Authors : Dimitrios Κ. Nasiopoulos, Damianos P. Sakas, Panagiotis Trivellas

Published in: Business Intelligence and Modelling

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Social media have more influence on e-branding than any other digital way. Furthermore, they have fundamentally changed the impact that advertised products have on the customers/consumers (Sivertzen, Journal of Product & Brand Management, 22(7), 473–483, 2013). The reason of this effect is based on the two-way communication between consumers and logistic companies. The extended use of the Internet is the main reason why consumers and logistic companies create immediate, intimate, and direct contact through social media. Taking any traditional measurement of branding, such as perception and memory, we will find out that they have a greater impact regarding the consumers’ time spent with the business. Using modeling and simulation applications, we will see that social media effect on relationships between logistic companies and customers.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter The Interaction of Users’ Behavior to the Development of a Distribution and Logistics Network of the Information Technology Companies
next chapter Web Search Applications in Logistics Companies in the Context of Evolution of Management Information Systems
Literature
Barreto, A. M. (2013). Do users look at banner ads on Facebook? Journal of Research in Interactive Marketing, 7(2), 119–139.CrossRef
Fuduric, M., & Mandelli, A. (2014). Communicating social media policies: Evaluation of current practices. Journal of Communication Management, 18(2), 158–175.CrossRef
Kutsikos, K., & Mentzas, G. (2010). A service portfolio model for value creation in networked enterprise systems. In European conference on a service-based Internet (pp. 101–109). Berlin, Heidelberg: Springer.
Kutsikos, K., & Sakas, D. (2014). A framework for enabling service configuration decisions: The case of IT outsourcing providers. Procedia-Social and Behavioral Sciences, 148, 604–610.CrossRef
Plessias, A. A., Nasiopoulos, D. K., & Giakomidou, D. S. (2015). Modeling of market segmentation in social networks and media. In Springer proceedings in business and economics (pp. 523–529). Cham: Springer.
Rachaniotis, N. P., Pappis, C. P., Tsoulfas, G. T., & Dasaklis, T. (2010). A multi-objective re-assembling policy model and its implementation in the case of a network of personal computers. Computers & Mathematics with Applications, 59(1), 391–398.CrossRef
Rowles, D. (2014). Digital branding: A complete step-by-step guide to strategy, tactics and measurement. London; Philadelphia: Kogan Page.
Schroeder, H. M. (2014). Social media in business strategy: The learning and development implications. Development and Learning in Organizations: An International Journal, 28(6), 12–15.
Tsoulfas, G. T., & Pappis, C. P. (2012a). Corporate social responsibility and reporting. Ιn C. N. Madu and C.-H. Kuei (Eds.), Handbook of sustainability management (pp. 39–64). Singapore: World Scientific Publishing.
Tsoulfas, G. T., & Pappis, C. P. (2012b). Supply chains and sustainability. Ιn C. N. Madu & C.-H. Kuei (Eds.), Handbook of sustainability management (pp. 335–352). Singapore: World Scientific Publishing.
Metadata
Title
Social Media Applications in Logistics Companies. Modeling and Simulation of the Problem
Authors
Dimitrios Κ. Nasiopoulos
Damianos P. Sakas
Panagiotis Trivellas
Copyright Year
2021
Book
Business Intelligence and Modelling

Print ISBN: 978-3-030-57064-4

Electronic ISBN: 978-3-030-57065-1

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-030-57065-1_24

Premium Partner

    Image Credits